Portfolio

✉️: will@willhardy.co.uk

* The below is approx a 5 min read, so if you want to view my full CV before hand, you can do so here. If not, grab a cuppa!

Hi there! I’ve built a career over the past 8 years in Social Media, Marketing & Partnerships working for television broadcaster ITV on shows Dancing on Ice & Love Island, platforms Twitter & Vevo, communications group Havas Media (Cake PR), national youth brand NCS, Global (radio), The BRITs and streaming video service Amazon Prime Video.

I’ve spent the last 3 years freelancing on various TV shows, music/entertainment projects and consultancy for brands around their social / digital output. In 2017, when deciding to go freelance I explored a passion for presenting and was fortunate enough to land my own show with Global (Radio), which lasted 2 very, very fun seasons!

I have extensive experience and knowledge across:

  • Social media / digital strategy and execution
  • Commercial partnerships
  • Stakeholder, line and team management
  • Producing talent and shoots
  • Talent and influencer management
  • Creative ideation and content planning
  • Production / project management and budgets
  • Community management, copywriting and editorial consultancy

DANCING ON ICE 2020

Senior Digital Producer

For the 2020 series of Dancing on Ice on ITV, I led an incredible team of Editorial/Content Producers, Video Producers & Editors, a PD and a Digital Presenter across a 10 week broadcast run… and a Christmas special!

Responsibilities included constructing a digital strategy (including social channels, website, app, video and talent), developing digital content strands, conceptualising creative ideas across video and editorial (and how they both work together), producing and managing talent alongside scripting, production management and budgets of shoots and the full digital output… and I never got to try on a pair of skates!

One of the objectives set in pre production were to redesign the social branding for this series of Dancing on Ice. This was to make the branding have more of an essence of “glitz and glam”, alongside being able to create different formats of assets, ideas and outputs for the Content Producers. I brought a Creative Director on board to help establish the new branding taking inspiration from the show, and relevant pop cultural references at the time.

I wanted to introduce new ways for our fans to connect with our talent directly through digital. On the show you have fantastic access to Celebs, Pro Skaters, Presenters, Coaches and Judges – so with that in mind, GIPHY Stickers felt like a natural way for our audience to use as reactions/moods alongside the weekly competition. By doing so, we launched a GIPHY channel for Dancing on Ice and ended the broadcast run on 50m cumulative views. See more here.

I commissioned Kem Cetinay as our Digital Presenter for the 2nd year running on the show, challenging Kem to give our audience different access to behind the scenes of the show from previous years, by showing our audience all areas of the production from catering to security, from glam to staging… whilst also along the way maybe taking on a few extra jobs to help out…


LOVE ISLAND 2018 & 2019

Digital Producer, Commercial Digital Producer

In 2018 I flew out to Mallorca for a few months to work across the first fashion partnership for the show with Missguided and Mennance. My role included ensuring Islanders were wearing branded clothing for product placement, which we then amplified across a dedicated part of the Love Island app which was shoppable. Alongside my commercial deliverables, I produced daily editorial content for the app.

In 2019, I stayed in the UK to lead the commercial digital activations and partnerships for the show. This included working with Uber Eats, VO5, Samsung, ISAW, Ministry of Sounds, Jet2 Holidays, Lucozade and original Love Island products (inc water bottles, suitcases, sunglasses and their make-up brand, Loveburst). With a team of commercial producers, I delivered over 600+ pieces of social content including original videos, stories, quizzes, app interactions, branded posts and articles.

An example of some branded content from one of the official sponsors.

Working with Samsung on delivering content from the Islanders phones for the brand to post across Love Island socials, as well as the Samsung channels and in their marketing materials.

I produced content for social posts and app interactions, ensuring TOV/branding was met to a high standard.

Working closely with the Missguided client, I delivered daily updates on the Island Style, ensuring deliverables were met and to deadlines.


BRITs 2018 & 2019

Social & Influencer Producer, Lead Social Producer

After leaving Twitter, I decided to jump into the freelance world starting off at content agency, Somethin’ Else, on the BRIT Awards. I worked across the BRITs for 2 campaigns, both years my responsibilities included working predominantly with social talent and influencers to create original native platform content (across TikTok, Stories and IGTV), reaching wider audiences in the build up to the main event across many pillars of the campaign.

https://www.instagram.com/p/Bt1Lsv6HGNZ/

In 2019, we created a 5 part IGTV series celebrating and empowering women in music titled “Woman Crush Wednesday”. I worked across booking and producing the host, Chidera Eggerue, sourcing artist and talent participation, editorial narrative and working alongside a Producer on the edit, designs and scripts.

For the 38th BRITs in 2018, I led a squad of influencers and social talent that created content for the BRITs social channels across the campaign. For the main event, we went live on every platform across the day – I was responsible for hosting a Musical.ly party with hosts and guests, IG Live With’s (including Little Mix and Mabel), an After-party debrief on Twitter and coverage across Snapchat.


AMAZON PRIME VIDEO

Senior Social Producer

Another stint at Somethin’ Else involved me leading a team of Producers from copywriters to editors, to content producers and to assistants across planning content for the Prime Video UK social channels. This included being relevant and making our brand voice heard in a very crowded market, from creating relatable memes, original content, games, competitions and just all round really wholesome content.

View this post on Instagram

Hurry up 31st May!! #GoodOmens

A post shared by Amazon Prime Video UK (@primevideouk) on

I worked across shows including American Gods, The Grand Tour, The Purge, Good Omens, Hanna, Homecoming and The Marvellous Mrs. Maisel. From launches, to repurposing existing content, conceptualising new content ideas and to ensure we drove the Prime Video UK audiences to watch more on the service.

As part of Prime Video’s quarterly showcase, I led of team to cover the event including live community management from their announcements, capturing social content for Stories and global territories alongside filming original content for upcoming launches including Julia Roberts’ Homecoming.


POPBUZZ (GLOBAL)

Talent Producer & Presenter

As I was finishing up my time at Twitter, I worked very closely with Global to create a new weekly entertainment show live on Twitter (that could also be sponsored) – one of my proudest achievements building a show from scratch! I worked with the editorial team on creative formats, scripting, booking talent and also was very fortunate enough to host the 2 seasons. Some notable guests included P!nk, Years & Years, Liam Payne, Meghan Trainor and Craig David.


TWITTER

Entertainment Partnerships Manager, Music Partnerships Lead

One of my favourite ever roles (so far) was to work at Twitter UK. Joining such an influential and world changing platform really did open my mind to new creative ideas, and direction when working with partners and talent. I was hired to work across Entertainment Partnerships covering verticals: TV, Music, Film, Talent, Radio and lifestyle/culture.

Being in a partnership role at a platform can be very varied, and every day being a new challenge to overcome. My main responsibilities included working with all partners within the Entertainment industry to drive adaption and best practice of the platform, from launching new features/updates to showcasing existing that met the partners objectives, and overall showed how cool Twitter really is.

Twitter Emojis were a perfect feature of uniting conversation with campaigns on the platform… and all partners loved them. Seeing a little emoji of your brand/talent pop up after a # will always bring a smile to someone’s face.

As my role developed and changed overtime (which included commercial targets), I challenged myself to create new content formats and strands for partners that could become ultimately sponsored, driving revenue for the platform and the publisher. One of the strands included #TwitterTalks, where I sat down with artists to discuss their music on the latest promo – all promoted and supported from our Twitter marketing teams. This format was taken to Radio 1’s Biggest Weekend one summer where we got to give Radio 1’s audience some exclusive interviews with some of their headliners.

I also worked across a few activations titled #TwitterLoves which saw guests be interviewed by someone at Twitter on a global marketing account, followed by an exclusive performance.


VEVO

Editorial & Social Media Manager

Before joining the flock at Twitter, I led the social media for Vevo UK also working across the editorial output. I worked very closely with labels, talent and managers on campaign releases and within the editorial team constructed promo slates for upcoming launches. As the accounts were still very much in their infancy, I started to build the UK brand by executing different social activations from Snapchat takeovers, Q&A’s and artists promoting the handles whenever they could!

We were very fortunate enough to get lots of access to artists on their promo trips, which in favour delivered us fantastic numbers for our engagement across all socials. To launch our Instagram page, and to re-launch our Snapchat channel, I worked with Little Mix on channel takeovers to tap into their audience and showcase why they should follow the Vevo UK accounts!

I also worked across the original entertainment show VVV, which showcased the latest news in the Music world, featured guests and had spin off original content strands. I mainly focused on capturing original social content with the presenters and guests to promote the show, and fulfil all social commercial deliverables from our sponsor Toyota Aygo.


NCS

Social Community Manager, Social Media & Influencer Lead

I really wanted to establish my understanding and experience within the social media landscape, so I set off to NCS (National Citizen Service – a national youth programme) as their first Social Community Manager leading all of their social channels including strategy and content ideation. I then stepped into a Social Lead role managing agencies across digital and content outputs, leading the influencer activations and managing the talent involved and managing social juniors to support me in a very fast paced growing environment.

We partnered with 5 influencers to create and design a T-Shirt for all kids on programme to wear through the year. Originally being pieces of content that lived on the NCS YouTube, this developed into a competition mechanic where our audience would be able to vote and engage with the content to have their say on the winning product!


CAKE

PR Apprentice, Community Manager

My first ever role! I started at Cake PR (part of the Havas Group) as a PR Apprentice, instead of taking the University route. I worked across several accounts including Rihanna’s River Island collection, One Direction’s perfumes, Sky press office, IKEA and Burger King. After 12 months of studying dozens of units of work in PR, I completed my apprenticeship and became a Community Manager across various social accounts including Carphone Warehouse and Weetabix (fun fact: later in my life I turned out to be gluten free!).

Being told at a very young age you were going to meet Rihanna (and that you couldn’t scream when meeting her), was a huge challenge in itself… I got to sell in national coverage for this campaign, as well as supporting the event management and assets for content across many channels.

Same as finding out about Rihanna… but with One Direction! Again, I was fortunate enough to work on this campaign from copywriting, social content ideas, supporting on the event and selling in to national press. Fun story, because of me one of the boys missed their big queue for the launch – boy did I learn from that mistake!


Have a butchers at my full CV…

Screenshot 2020-05-01 at 11.25.02

Get in touch!

If you’re looking for a Senior Social Producer / Manager who has experience in content, partnerships and commercial… get in touch! will@willhardy.co.uk.